How to harness the power of Instagram for your hotel

Hospitality marketer Katie King has advice on turning followers into guests

Content marketing is the new buzz term on the street, but what is it? In a nutshell, it’s about creating and distributing valuable, educational, and relevant content to your audience.

Using online channels and social media to distribute it, this type of content adds value to the user experience by providing a solution to their problems. You build a relationship through trust and authority with the ultimate objective of driving profitable customer action.

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Elevate your brand content with bespoke copy and content marketing by Katie King & Co. Find out more – connect.