The game is changing. It takes a lot more than an aesthetically pleasing feed, high follower numbers and Instagramable shots to convert audiences into leads.
The market is more sophisticated than ever. We know when we’re being marketed to, and we’re desensitised to the typical marketing content that has been reinvented countless times before. Brands that just shout about their products or services may get likes – but do these translate into reservations?
What is this new buzz word: content marketing?
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